Image: Author's own
This is the Market Levels pyramid explained with examples, and visuals I have incorporated. At the top is Haute couture- which is one-off and especially made for you, therefore the fit is measured and worked with your sizes and measurement. Secondly, Couture like Chanel to Jean Paul Gaultier. thirdly, Pret-a-Porter is another saying for ready-to-wear luxury collections. High-End Chain Lovers is known as a diffusion and bridge brand. For example is Comme Des Garcons PLAY which features the more plain colour palette and pieces of t-shirts to shirts with the known logo of the heart- designed by Pagowski. Lastly, High Street is mass produced, and of course my favourites... Topshop and Zara.
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