Designer Clustering: “I don’t design clothes, I design dreams.”

Ralph Lauren began with a collection of ties and grown into redefining American style. Alway providing quality products, 'creating worlds and inviting people to take par in their dream'. 

Within this brand is multiples of brands within. There's over 10! Some examples, include Polo Ralph Lauren (launched in 1968- as his first full line) selling Men's polo shirts, rugby and more. Ralph Lauren Purple Label focuses on men's needs in 'supremely luxurious tailoring' launched in 1994. It's not only menswear, there's women's collection and an example 'Pink Pony', which is a campaign fighting against cancer. "At least 25% of the purchase price of Pink Pony apparel and accessories benefits the Pink Pony Fund of The Polo Ralph Lauren Foundation" in the US - supporting programs for education, research, treatment, patient navigation and prevention- a good cause. Another example is Club Monaco- a mid-priced high-end casual clothing retailer owned by Polo Ralph Lauren

Did you know about RL? 

I'm not surprised as designer shops have started incorporating not only fashion service, but also food. By having cafes or even restaurants within their store. 

RL is located in thee largest Polo store in Chicago Flagship on Michigan Avenue. The restaurant represents 'Ralph Lauren's debut into the restaurant industry'- opened in 1999. Of course, the food is inspired by American classics- seafood, steak chops, salads, sandwiches, etc. Also, dress code! You have to look smart business casual.

There's more.. The Polo Bar in New York to Ralph's in Paris.

It's amazing how Ralph Lauren only began designing neckties at the beginning under the name Polo. Through no formal design training, he soon got large department stores stocked up on his ties- leading him to designing a full menswear line. "I don't design clothes, I design dreams". Having so many brands represents his success and the idea of continuing his dream of making and selling that American lifestyle to consumers. An inspirational history and story.

What do you think?





Reference: http://global.ralphlauren.com/en-gb/about/Pages/default.aspx
http://www.ralphlauren.co.uk/category/index.jsp?categoryId=3979881
http://global.ralphlauren.com/en-gb/About/Philanthropy/Pages/pink_pony.aspx?
http://rlrestaurant.polo.com/about.asp
Photos: Auther's own & http://s3-us-west-2.amazonaws.com/hypebeast-wordpress/image/2015/11/ralph-lauren-university-0.jpg