This is a retail matrix I did with where I thought Zara's competitors' positions were from high, low fashion, to low and high price. You may not agree 100% with the positions of some high street retailers, because I mainly like shopping/browsing in Topshop and Zara. However, I occasionally go into Mango and Urban Outfitters.
What would your competitor matrix look if you did one with the competitors of your favourite brand, whether it's high-end fashion or high-street?
Image: Author's own
No comments:
Post a Comment