Peta Leather Campaign

Peta Asia: Behind The Leather.

Ogilvy and Mather Advertising Bangkok teamed up with PETA Asia to launch this shocking pop-up shop in one of Bangkok's busiest shopping malls to show consumers the suffering behind every 'exotic- skins' bag, belt, jacket, and pair of gloves or shoe.

In the shop, it consisted 'leather goods' that looked normal, but as soon as you unzip a bag, the insides revealed fake animal intestines, blood and even a beating heart. PETA Asia's vice president Jason Baker said: "Every year, hundreds of thousands of reptiles are crudely bludgeoned and skinned alive, all for the sake of so-called luxury shoes, belts, and bags". An alternative to opting for vegan clothing, shoes and accessories.

On average a single handbag not only requires one slaughter, but four crocodiles! 

Crocodiles in Thailand are being farmed in the most inhumane of conditions, with about 700,000 killed annually. They are crammed into putrid tanks/ponds before being subjected to several horrible methods.

1. Being shot

2. Hammered to shatter their spine

3. Skinned alive

The blood apparently is in demand for its purported medicinal properties, therefore drawn from them while the meat and hide is processed.

Snakes suffer no less- at least 440,000 pythons are caught in the jungles of south-east Asia. 

The stunt comes as Peta announced it had acquired shares in Prada in a bid to pressure the company over ostrich leather 'goose bump' handbags. "Every Prada goose bump bag means a young ostrich has been turned upside down in a stunner then ejected to have their throats cut and be plucked in a miserable and terrifying slaughter" Peta's Mimi Bekhechi had said.

I like this campaign bringing awareness in the flesh, having it in a pop-up space really brings shock and hopefully awareness for these consumers who first-hand experienced seeing what's really underneath. Hopefully it really sets the thinking and mind of all  consumers worldwide who sees the video. But there's alway another side. What did you think of this campaign? it's shocking right?

Reference: http://www.petaasia.com/skinsen/

http://www.dailymail.co.uk/news/article-3586336/Shoppers-react-horror-blood-gore-leather-shop.html

http://www.spottedfashion.com/wp-content/uploads/2015/07/Prada-Cloudy-GrayAquamarine-Ostrich-Inside-Medium-Bag.jpg