26 Jan 2017

Art & Design is Important!


Art has always been the subject that I knew I was going to go into since year 1 in primary school. I enjoyed drawing to branching into other creative subjects, such as ceramics to graphics. Growing up in my secondary and sixth form school, the Art department was small but that's what made students and teachers become friends and almost like 'second home'. Classes during A-levels were small. My class of 4 other students was tight meaning more communication with tutors. However, that's not the point... Schools has always been all about the more academic subjects and downgrading how you will not have a good career in Art. The fact that Arts subjects are decreasing to the point of being removed from the UK education system really saddens me, because it means the younger generation won't experience the creativity and arts like I and older generations did. 

Everyone should open their eyes and explore The Design Museum!
Photos: Author's Own


Everything you see, touch, and use has most likely been designed. Inventions is a part of design otherwise we wouldn't be using our iPhones, to the privilege of having ordinary necessities we have today. The way I look at design is that it's another form of Art. Pencil on paper, sketching to bring the 2D to life is a form of Art. From Fashion to Architecture to Graphics is Art. Sadly, some people don't see it, and they make comments such as how 'Art isn't important'...
I understand how people view it as Art degrees being a struggle to feed oneself, however it's the exact same with any other subjects. I can't imagine living my life without innovation, colour, and creative thinking. 

7 Dec 2016

J.W.Anderson Sample Sale

Photos: Author's own


After going to Preen by Thornton & Bregazzi's sample sale, I then made my way to Lazy Oafs' sample sale. However, I got there with my friend and there was already a very very very long queue. Someone eventually came out to announce how stock was running low etc. If I had stayed, I would have had to waited for 1-2 hours- very sad moment. Instead we left the long queue to J.W.Anderson sample sale at the The Old Truman Brewery.

There was a variety of things, and almost everything was something I just wanted and needed in my wardrobe. The cuts, the colour, the design was a dream. I was in there a while debating whether I should get this top (in the image above). In the end I bought it. 
In case you don't know it's J.W.Anderson's bra print design printed on a white top, and not a pair of sunglasses like what my mum jokingly said. I thought to myself would the actual bra even fit me? I did see a pastel blue but didn't look at the price and left. Now I have this feeling of regret. This would be my first sample sale purchase out of all the other ones I'd previously went and came out empty handed.

Have you ever gone shopping, tried something or set eyes on something you want but go out of the shop empty handed. You go home feeling kind of regretful you didn't purchases it. That's happened many times to me. One time I tried a pair of white trousers that gather at the top and you can tie a nice bow, I didn't buy it and when I finally decided to buy it few days later, it wasn't there. Looked online and other stores and nothing- sad.

3 Dec 2016

Preen by Thornton & Bregazzi Sample Sale


Photo: Author's own.



Preen by Thornton & Bregazzi.
Founded in 1996, Justin Thornton and The Bregazzi have a joint love for all things Victoriana, a passion for recycling, and with that masculine and feminine mix in their designs. Their collection are shown on London Fashion Week.

While I was studying a Foundation, I had a live collaboration with the brand- creating campaign outcomes- with one of their Spring Summer 2016 dresses. Therefore I had to check out their sample sale at The White Space on Great Newport St!

I loved the red embroidered floral piece on the dress (as shown in the image) because red and blue are contrasting, plus I love all things embroidered. There was a wide range of selection to chose from. There were leather to soft velvets to sheer chiffon. I went quite early in the morning, therefore it wasn't overcrowded and I had room to check everything out carefully- going through each piece one by one.

30 Nov 2016

Black Friday Sales Got Me!



Urban Decay

Last year, I was out with my friend in London Oxford street. We popped into House of Fraser, where they were having a Masterclass- promoting the Urban Decay Summer collection 2016.
I walked out of the shop with Naked Skin One & Done, Hybrid Complexion Perfector in Light. Soon after, I got into Urban Decay...

I love their high range of colourful eyeshadows, where the makeup artists would wear bold and colourful makeup looks that was inspiring. Since then I have slowly built up my makeup collection. Since Urban Decay is bold, I went on the hunt to finding a good purple shade lipstick for myself, however the ones I'd tried and liked was matte/super matte, which was too drying for my lips. However, I ended up with their sheer shimmer called 'Seismic'. I love that you can layer to add more intensity or not, because it's sheer.



Black Friday got me! 
I bought two more Vice lipsticks to add to my collection. one from the Metallized collection, and the other from Sheer. As you can see from the photo-shot I took above, the sheer is a pink nude 'Sheer Rapture', while the red 'Cruel' has gold shimmers- creating a subtle glittery and lustrous lip. Both are not drying, instead it's creamy/moisturising but not sticky.

Photo: Author's own.

Did you know?
In 2009, Urban Decay received approval by CCI on cosmetics and PETA awarded fifth annual best cruelty-free cosmetic line. However, the award was removed after UD announced they would begin selling in China. Fortunately, UD then announced months later they would not be selling in China.
My point is, when brands say they are cruelty free on their website, are they really if they sell their products in China? Animal testing is required by law, when products are manufactured outside of China.
Therefore Urban Decay is cruelty-free! 






Reference: http://www.urbandecay.co.uk/en_GB/commitments/commitments.html
http://www.urbandecay.co.uk/en_GB/aboutus/about-us.html

28 Nov 2016

Christopher Kane Sample Sale.


Christopher Kane.
In case you don't know who he is (shame on you). Christopher Kane graduated from MA Fashion Design at Central Saint Martins and partnered with his sister, Tammy Kane to launch the brand in 2006. He is now widely acknowledged to have spearheaded a revival of British high fashion.  

Check out Christopher Kane here!


I went to Christopher Kane Sample Sale at The Music Room today (Monday 28th November). Unfortunately, the only picture I got was the chalk board, which I personally found that someone could have done a better job at typography? maybe that's just me.
I fell in love with that dress which was in the sample sale, from Christopher Kane's Autumn/Winter 2010 collection (look 15). There was a wide selection of pieces from very neon vivid from Spring/Summer 2011, to Spring/Summer 2014 and so on. With pieces from those collections, prices ranged from cheapest being £95 to £120 and more. There were simple t-shirts from £25+. What I liked about this sample sale and location was the The Music Room is pretty spacious and had womenswear, menswear, shoes, and accessories. Much more selection to chose from compared to Roksanda's sample sale. Sadly, I didn't come out with a shopping bag, however was very nice to go see the pieces and have a thorough touch and gaze on everything.






Reference: http://www.londonfashionweek.co.uk/designers_profile.aspx?DesignerID=69
https://www.christopherkane.com/collections
https://www.google.co.uk/maps/uv?hl=en&pb=!1s0x4876052c96c877e7:0x68d500d0a8a269e1!2m16!2m2!1i80!2i80!3m1!2i20!16m10!1b1!2m2!1m1!1e1!2m2!1m1!1e3!2m2!1m1!1e4!3m1!7e115!4shttps://picasaweb.google.com/lh/sredir?uname%3D100255388573765575211%26id%3D5883316399960237282%26target%3DPHOTO!5sthe+music+room+mayfair+-+Google+Search&imagekey=!1e3!2s-iAnQHvhAwvc/UaW9GDjcJOI/AAAAAAAAVmA/0tPSzOe8gCwQaz2QO5uPILHGuWv--ZrfwCJkC&sa=X&ved=0ahUKEwiWyMe80dDQAhXMkSwKHXaPATsQoioIbjAM
Photo: Author's own

27 Nov 2016

Designer Clustering: “I don’t design clothes, I design dreams.”




Ralph Lauren began with a collection of ties and grown into redefining American style. Alway providing quality products, 'creating worlds and inviting people to take par in their dream'. 
Within this brand is multiples of brands within. There's over 10! Some examples, include Polo Ralph Lauren (launched in 1968- as his first full line) selling Men's polo shirts, rugby and more. Ralph Lauren Purple Label focuses on men's needs in 'supremely luxurious tailoring' launched in 1994. It's not only menswear, there's women's collection and an example 'Pink Pony', which is a campaign fighting against cancer. "At least 25% of the purchase price of Pink Pony apparel and accessories benefits the Pink Pony Fund of The Polo Ralph Lauren Foundation" in the US - supporting programs for education, research, treatment, patient navigation and prevention- a good cause. Another example is Club Monaco- a mid-priced high-end casual clothing retailer owned by Polo Ralph Lauren


Did you know about RL? 
I'm not surprised as designer shops have started incorporating not only fashion service, but also food. By having cafes or even restaurants within their store. 
RL is located in thee largest Polo store in Chicago Flagship on Michigan Avenue. The restaurant represents 'Ralph Lauren's debut into the restaurant industry'- opened in 1999. Of course, the food is inspired by American classics- seafood, steak chops, salads, sandwiches, etc. Also, dress code! You have to look smart business casual.
There's more.. The Polo Bar in New York to Ralph's in Paris.


It's amazing how Ralph Lauren only began designing neckties at the beginning under the name Polo. Through no formal design training, he soon got large department stores stocked up on his ties- leading him to designing a full menswear line. "I don't design clothes, I design dreams". Having so many brands represents his success and the idea of continuing his dream of making and selling that American lifestyle to consumers. An inspirational history and story.

What do you think?





Reference: http://global.ralphlauren.com/en-gb/about/Pages/default.aspx
http://www.ralphlauren.co.uk/category/index.jsp?categoryId=3979881
http://global.ralphlauren.com/en-gb/About/Philanthropy/Pages/pink_pony.aspx?
http://rlrestaurant.polo.com/about.asp
Photos: Auther's own & http://s3-us-west-2.amazonaws.com/hypebeast-wordpress/image/2015/11/ralph-lauren-university-0.jpg

26 Nov 2016

Market Levels

Image: Author's own


This is the Market Levels pyramid explained with examples, and visuals I have incorporated. At the top is Haute couture- which is one-off and especially made for you, therefore the fit is measured and worked with your sizes and measurement.  Secondly, Couture like Chanel to Jean Paul Gaultier. thirdly, Pret-a-Porter is another saying for ready-to-wear luxury collections. High-End Chain Lovers is known as a diffusion and bridge brand. For example is Comme Des Garcons PLAY which features the more plain colour palette and pieces of t-shirts to shirts with the known logo of the heart- designed by Pagowski. Lastly, High Street is mass produced, and of course my favourites... Topshop and Zara.

19 Nov 2016

Roksanda Sample Sale


Roksanda originally from Serbia, graduated from Architecture and Applied Arts at the University of Belgrade. However, emerged herself with the love of fashion and enrolled onto the fashion MA at Central Saint Martin's. Roksanda Ilincic is one of the most recognisable fashion personalities in London now. She has built her business into luxury and showing her collection on London Fashion Week since 2005.

Check out Roksanda here!

  Photo: Author's own


The Hoxton in Holborn was holding a Roksanda sample sale on 18th and 19th November- I had to check it out. I've never been to any sample sales before, therefore I wasn't sure what to expect. Walked in and was the cloakroom by the entrance to store away heavy bags and coats, which was nice because it means you can freely shop without any restrictions, such as a big winter coat or a heavy backpack. There was plenty of staff to help you. But in a way I felt intimidated at first but soon began becoming comfortable.
The pieces were very nice, and I liked that you can do what you can do when shopping- touch the garments and even try them on. I fell in love with one of the sandals, but sadly didn't have my size. I came out empty-handed. Overall, it was a nice and chill experience and would love to do this more often. I felt a majority of the pieces in the sample sale wasn't to my liking, although there were two pieces I matched together and looked really nice- I can't break my bank you know?
Going to sample sales not only allows you to buy designers are lower prices, but what's important to me is touching every piece for their fabrics/material, to their choice of colour, silhouettes and even textile techniques that you don't see everyday.

18 Nov 2016

"OH What fun it is to BLIPP!"


I went to Covent Garden to see the Christmas lights turn on, on Tuesday 15th. The acclaimed Royal Opera Chorus performed, as well as Dancers from The Royal Ballet and The Royal Ballet School after. Lighting up the famous Christmas tree and illuminating the Market Building and surrounding streets with over 40 mistletoe chandeliers, and 80,000 pea lights.

Someone was passing round this small information pamphlet and briefly explained the app and what it was. Basically, the small map shows you the areas where you can 'Blipp' to unlock 'the magic at Covent Garden this Christmas'.

Photos: Author's Own

Firstly, you had to download the app called 'Blippar'. Secondly, find the spots on the map, and the bar codes that are displayed on various shops with offers to redeem only when you scan through Blippar. Thirdly, you scan and it will reveal what's the offer. For example, I went towards the shops where the 'exclusive reward' sticker was display on some of the shops. The example shows the offer from Kiehl's.

Another example, is Whittard of Chelsea. The offer was free glass of bubbly with afternoon tea (minimum two person per order). As you slide across, you could find them on Facebook, Instagram, the website, or even Tripadvisor.






Help Santa on the app Blippar Here, at Covent Garden.



What do you think of this?
my view is that it's nice and interactive with technology. However, I only knew about this because the pamphlet was handed to me with information explained, so afterwards, how will people know? There were signs and when I walked into the shopping area, unused shops had their windows covered telling you to download the app to redeem offers. But will people take notice and be bother to do it? who knows. I probably wouldn't if I just walked past during a busy time. Also, holding my phone towards the window to scan the code was somewhat embarrassing, because I was the only one doing it. Not everyone knows about it so they might think I'm weird. But maybe that's just me.
I heard that the Christmas tree is interactive with the Blippar app, but didn't have the chance to fully go round to the spots and check it out.
Do check it out when you have time!



Reference: https://www.facebook.com/events/1202736149764596/
https://www.coventgarden.london/reindeer-dash

10 Nov 2016


In case you didn't know what Omnichannel means, it's the approach to sales which seeks to provide a seamless experience to consumers whether shopping online, phone, or in store.

Let's look at Topshop as an example. 
Doesn't it look very homely and cosy. The setting creates a care-free atmosphere so it doesn't seem awkward, and forms a professional bond with the brand and consumer. 
The in-store service is free, and I like that if you don't have the service in your local store (have a feeling it's more in stores within main cities) you can check out their personal shopping website page, and take a wardrobe quiz to see what style but also Topshop bringing in recommendations within the comfort of your home.
Also, there is a range of appointments. For example, an hour with your personal shopper to help pick out something for your birthday, compared to the 'The Group' which is 90 minutes.
Check out Topshop's Personal Shopping experience here!




Stores are becoming more efficient and bringing quick and swift experiences for customers. You may have noticed in some stores, such as Oasis who have their employees carry a tablet. This is fusing e-commerce site/app, while may act as a cash register. Also, it provides consumers on-the-spot service. The iPads in store serve multiple purposes such as acting as transactional POS system to help reduce queues, improve customer information and act as interactive marketing- displaying images/videos on ranges, products, and special offers in changing rooms.



I found Clinique's 'Great Skin Lab' interesting, because you have an in-store experience, but your online profile is synchronised. Which suggests they have your online information which can be a faster approach when recommending products and offers. They will know more about your skin type etc. without you having to explain, and have advice from nutritionists and dermatologists. This service seems to be only available in Clinique's store in Covent Garden.















Technology is forever advancing. NFC and QR codes come into play, when they can be used through downloading the reader app to grasp more information, or whatever the code to made to do. For example, is Ralph Lauren's new Polo Collection Launch in Harrods 2014. The public could scan from the window display and worked even when the store was closed. I feel this method can be improved with a more innovative ideas than a map or getting more information on something. Could be something very interactive, and bringing virtual reality into life.





Reference: http://www.topshop.com/en/tsuk/category/topshop-personal-shopping-4886705/home?geoip=noredirect
https://www.coventgarden.london/place/clinique-great-skin-lab
https://www.google.co.uk/search?
https://www.retail-week.com/technology/innovation/ralph-lauren-uses-smartphones-to-boost-fashion-launch-at-harrods/5065944.article

6 Nov 2016

Controversial Fashion Ads

This nude shot of Cara Delevingne for Tom Ford's Black Orchid perfume received two complaints for its sexual nature, but was not banned.


Tom Ford is known for having campaigns containing nudity, sexual, sexy and raunchy. One campaign being Tom Ford's first 2007 fragrance for men, shot by Terry Richardson- where the perfume bottle was positioned between the model's pushed-together breast. Another one being nude model spreading her legs wide for camera, but the fragrance bottle strategically placed to cover her genitalia. It's aimed for men, it's "sex sells" kind of message, and would seem to be an easy target to be banned. However, the 2007 ruling found the images were "unlikely to cause serious or widespread offence" to readers of the magazines and the ad appeared in GQ and Wallpaper, who Tom Ford argued were discerning enough to recognise its merit as an image, and "that the highly stylised creative treatment gave the ad an artistic quality, not a salacious one". 

They used a similar argument when this image featuring a nude Cara Delevingne half submerged in water for their Black Orchid fragrance. Of course it received complaint when the campaign image was plastered on a large billboard above Brick Lane. The claim was that neither the pose nor her facial expression were sexually suggestive in any way and that they were 'classical in nature and been depicted in art' was enough for the ASA to again rule in favour of the brand.

Personally, I find the image beautiful and yes to artistic within photography. The may be due to the art and fashion I'm so used to, compared to an ordinary office worker who find these things controversial. I understand that having a nude campaign like this on a large billboard allows anyone to see, especially small children, and teens who look up to models, and then leads to concerns to body image/shaming. But there are far more nudity and provocative campaigns out there, where Delevingne is partially covered, from the angle she's positioned and her arm covering her breasts.



Reference: http://www.dazeddigital.com/fashion/article/24720/1/fashion-v-censorship-a-history-of-banned-ads-miu-miu-tom-ford

Peta Leather Campaign


Peta Asia: Behind The Leather.



Ogilvy and Mather Advertising Bangkok teamed up with PETA Asia to launch this shocking pop-up shop in one of Bangkok's busiest shopping malls to show consumers the suffering behind every 'exotic- skins' bag, belt, jacket, and pair of gloves or shoe.

In the shop, it consisted 'leather goods' that looked normal, but as soon as you unzip a bag, the insides revealed fake animal intestines, blood and even a beating heart. PETA Asia's vice president Jason Baker said: "Every year, hundreds of thousands of reptiles are crudely bludgeoned and skinned alive, all for the sake of so-called luxury shoes, belts, and bags". An alternative to opting for vegan clothing, shoes and accessories.








On average a single handbag not only requires one slaughter, but four crocodiles! 
Crocodiles in Thailand are being farmed in the most inhumane of conditions, with about 700,000 killed annually. They are crammed into putrid tanks/ponds before being subjected to several horrible methods.
1. Being shot
2. Hammered to shatter their spine
3. Skinned alive
The blood apparently is in demand for its purported medicinal properties, therefore drawn from them while the meat and hide is processed.
Snakes suffer no less- at least 440,000 pythons are caught in the jungles of south-east Asia. 






The stunt comes as Peta announced it had acquired shares in Prada in a bid to pressure the company over ostrich leather 'goose bump' handbags. "Every Prada goose bump bag means a young ostrich has been turned upside down in a stunner then ejected to have their throats cut and be plucked in a miserable and terrifying slaughter" Peta's Mimi Bekhechi had said.


I like this campaign bringing awareness in the flesh, having it in a pop-up space really brings shock and hopefully awareness for these consumers who first-hand experienced seeing what's really underneath. Hopefully it really sets the thinking and mind of all  consumers worldwide who sees the video. But there's alway another side. What did you think of this campaign? it's shocking right?



Reference: http://www.petaasia.com/skinsen/
http://www.dailymail.co.uk/news/article-3586336/Shoppers-react-horror-blood-gore-leather-shop.html
http://www.spottedfashion.com/wp-content/uploads/2015/07/Prada-Cloudy-GrayAquamarine-Ostrich-Inside-Medium-Bag.jpg

Retail Competitor Matrix




This is a retail matrix I did with where I thought Zara's competitors' positions were from high, low fashion, to low and high price. You may not agree 100% with the positions of some high street retailers, because I mainly like shopping/browsing in Topshop and Zara. However, I occasionally go into Mango and Urban Outfitters. 
What would your competitor matrix look if you did one with the competitors of your favourite brand, whether it's high-end fashion or high-street?



Image: Author's own

4 Nov 2016

Shopping Hell


Oxford Street, London is one of my favourite places when it comes to shopping. However, it's hell.
The only shops I go into are Topshop and Zara... there's like 4 or 5 Zara stores within the whole long street. On the other hand, taking a step out on the street at the weekend makes it hell. How do you shop? There's no room, and overcrowded- maybe I just like my personal space.

Interesting fact about Oxford Street with 4 million visitors a week, It was not even part of London during Shakespeare's time. The street which was previously called Tyburn Road, provided water for the city and was the 'site of the notorious "Tyburn Tree"- the gallows'. Condemned prisoners were driven through from Holborn with crowds throwing eggs at them, before execution roughly where Marble Arch is today. From that to being one of the busiest shopping streets today, it's amazing how much has changed!

Image: Future London? A view of how a pedestrianised Oxford Street could look. Illustration: Urban Graphics


Oxford Street to be pedestrianised by 2020.
Problems of a city is that there's so much traffic and vehicles emitting fumes, and causing air pollution. The mayor of London, Sadiq Khan is to tackle this problem and has announced the news. The image above is an illustration what future Oxford Street could look like. 




I feel like it's good because there will be more pedestrian space to walk on, and the whole street will most likely become busier with the whole long street dedicated for shoppers. However, is it really a solution to air pollution in general? There will be more issues, such as diversions for the buses that have been using the street for a very long time. Traffic will happen elsewhere and with the same amount of people driving, fumes adding to air pollution will not change. What's your view on this?




Reference: https://www.theguardian.com/uk-news/2016/jul/14/londons-oxford-street-to-be-pedestrianised-by-2020

"Beach Please" lawsuit

Image H&M(left) and Forever 21 (right).


H&M is suing Forever 21 for allegedly plagiarising  a bag design.
The Fashion Law reports that H&M filed a lawsuit against Forever 21 "for copyright infringement", trade dress infringement, false designation of origin and unfair competition for their "Beach Please" tote bag. It was said that H&M has in-house designers who crated the graphic for the bag and received well by consumers because of its "distinctive design", and as a results has sold thousands worldwide. H&M's copyright for the bag was registered in June, and if Forever 21 continues to sell the bag, then it will cause damages to H&M's reputation.

Both H&M and Forever 21 are retail fast fashion that take trends off the catwalk to be made into cheaper alternatives for people such as the millennials. So there's bound to be pieces that look almost identical. I feel that fashion has come from such a long way and ever changing, therefore there's just too much designs to keep track in one's mind. Your design or your visual can be similar to someone else who is creative. But if you were aware of this existing creation, and shamelessly copied the design with the smallest tweaks in difference, then I disagree with what you are doing. Who are you to go and copy someone else's success? it's almost like you've run out of your own ideas.
So how can infringement be dealt with? Having copyright to protect your designs but it can only protect to a certain degree based on your brand and who you are, especially when it comes down to money.




Reference: http://www.thefashionlaw.com/home/hm-is-suing-forever-21-for-copying
http://www.cosmopolitan.co.uk/fashion/style/news/a38852/hm-are-suing-forever-21-for-copying/
http://uk.businessinsider.com/hm-is-suing-forever-21-for-allegedly-copying-designs-2015-9

3 Nov 2016

Zara, I Love You but I Hate You?


Image from @tuesdaybassen Instagram.




Bassen is an independent illustrator and designer based in LA. With over 100k Instagram followers, she was notified of the copying from her fans. The image above is where Bassen has broken silent and posted the side by side comparison of her work and then Zara’s copy. She contacted Zara with a lawyer, and the response from the big corporate was that they rejected her claims because of the ‘lack of distinctiveness’. It is very disheartening. I come from a background of creativity and art, and feel her pain. Bassen has mentioned how so much money was thrown into just having a lawyer. Especially trying to battle it out with a big fashion-brand like Zara, as they claim average of ‘98000.000’ visit a month on their website compared to the small known artist.

Zara has been criticised before of similar designs to Celine, and luxury shoe brand Christian Louboutin have sued them for selling their signature red-soles. My views on this is that these companies have the money, they are able to protect their signature style such as Louboutin. Also, High-end luxury fashion is very expensive to afford for the big number of the population, therefore retail brands coming out with similar versions with small tweaks is a way for common consumers to afford. Fashion is forever changing, and fast fashion which in way can’t be helped.




Reference: https://www.theguardian.com/fashion/2016/jul/21/zara-accused-copying-artist-designs-fashion
https://www.instagram.com/tuesdaybassen/
https://twitter.com/adamjk/status/755782747206148100/photo/1?ref_src=twsrc%5Etfw